by Angie Smith | Nov 24, 2020 | Digital advertising
BVOD Advertising is on the rise. What was the fastest-growing channel in 2019, has only accelerated in 2020 with a 48% increase in viewership during lock-down as people experienced more down-time. This trend is not expected to slow down. Learn everything you need to...
by Angie Smith | Nov 5, 2020 | GFK Radio Survey Reports
Talk radio continues to perform strongly. In the second radio survey released after a five-month pause due to the COVID-19 pandemic, talk radio continued to dominate the nation’s two biggest markets, with 2GB leading the Sydney market and 3AW doing the same in...
by Angie Smith | Nov 2, 2020 | Marketing Strategy
With COVID-19 changing the world in many ways. From our day-to-day lives to our spending habits, our priorities have shifted, perhaps irrevocably. These changes have several implications for businesses, with consumer spending falling and new requirements to keep staff...
by Angie Smith | Nov 2, 2020 | Marketing Strategy
The Christmas period is a critical time of year for most businesses, and there’s no doubt that this year’s Christmas season will be like none other. Knowing what to expect from consumer spending for the balance of the year will not only help with planning, but it will...
by Angie Smith | Sep 30, 2020 | GFK Radio Survey Reports
The first Australian metro radio survey in five months was released yesterday: after being put on hold due to COVID, it is exciting to see the trends that have developed. The last survey, Survey 2, covered both pre and mid-COVID periods. Being the first survey to be...
