by Angie Smith | Apr 27, 2017 | Digital advertising
Marketing and advertising continue to evolve in our rapidly changing world. These functions adapt to this new environment but also act as the change agents themselves. As a result, new terminology and acronyms have entered our lexicon. Transformations in two...
by Angie Smith | Sep 14, 2016 | Digital advertising
Modern marketers are operating in something of a paradise compared to their predecessors. The sheer range of touch-points, tracking options, and technology available to even the smallest of firms would look like the stuff of science fiction if you travelled back even...
by Angie Smith | Aug 25, 2016 | Digital advertising
Though its implications are yet to be truly felt in the mainstream, the rise of digital programmatic advertising is already sending shockwaves through the advertising industry itself. Experts at the IAB report that programmatic advertising is already responsible for...
by Angie Smith | Jul 29, 2016 | Digital advertising
I caught up with Jeff Bullas recently to talk about the future of digital trends and how he built his brand online. Jeff is voted top digital marketing influencer of 2016! He has a pretty interesting life story. He’s been a teacher, worked in IT, then became one of...
by Angie Smith | Mar 2, 2016 | Digital advertising
If you don’t know about digital Programmatic advertising, you should: It’s marketing magic! Digital programmatic uses a highly targeted algorithm for reaching your target audience based on a sophisticated variety of factors including weather, location (down to...
by Angie Smith | Nov 27, 2015 | Digital advertising
It’s no longer just restaurant owners and those in the travel business who have to worry about online reviews. Sure, those particular market segments have thrown up the most headline fodder over the years but online customer reviews are a topic every business owner...
