by Angie Smith | Jun 20, 2022 | Marketing Strategy, Trending
Staff are the backbone of any kind of business, and the media industry is no exception. Having a strong, experienced, and dedicated team is essential for any media company to achieve its goals. Unfortunately, in recent years the sector has seen worrying staff...
by Michael Smith | Nov 17, 2021 | Marketing Strategy, Trending
Radio advertising remains a gold-standard channel for achieving brand recognition, and for getting products and services to market successfully. As a result, radio advertising expenditure has seen steady growth since 2015, with projections demonstrating a continued...
by Angie Smith | Apr 26, 2021 | Marketing Strategy, Trending
Long-term business marketing strategies are critical to the success of any business. This kind of long-term planning not only gives you peace of mind, but also has significant cost benefits, aids with crisis management, and facilitates bonus marketing activities....
by Angie Smith | Dec 6, 2020 | Marketing Strategy
It is hard to predict what will happen in 2021 when it comes to media, consumer behaviour, and pretty much anything else. Although much is uncertain, there is some useful data around that gives insight into how 2020 has impacted Australian consumers, and what this...
by Angie Smith | Nov 2, 2020 | Marketing Strategy
With COVID-19 changing the world in many ways. From our day-to-day lives to our spending habits, our priorities have shifted, perhaps irrevocably. These changes have several implications for businesses, with consumer spending falling and new requirements to keep staff...
by Angie Smith | Nov 2, 2020 | Marketing Strategy
The Christmas period is a critical time of year for most businesses, and there’s no doubt that this year’s Christmas season will be like none other. Knowing what to expect from consumer spending for the balance of the year will not only help with planning, but it will...
