by Angie Smith | Sep 22, 2020 | Marketing Strategy
In today’s world of seemingly endless distractions, marketers are continually competing for consumers’ limited attention. Fortunately, research has proven that a good creative strategy has the ability to elevate the effectiveness of an advertising campaign. It is an...
by Angie Smith | Sep 10, 2020 | Marketing Strategy
Thanks to the ongoing impact of the COVID-19 pandemic, Australia has entered the first economic recession in nearly 30 years. The outlook for the next 12 months isn’t much better, with the RBA predicting a further 6% economic decline by June 2021. Australian...
by Angie Smith | May 8, 2020 | Marketing Strategy
Voice technology – it is claimed to be the future of how we search for information, products and services, but what is it and how do marketers need to adapt in order to accommodate voice search as a part of their SEO strategies? What is voice technology? We as humans...
by Angie Smith | Apr 3, 2020 | Marketing Strategy
It is undeniable that Australians love sport, whether it’s one you play or one you watch. Sport brings people together with emotive and suspenseful content and continues to endure in Australian culture. As a result, sports advertising has always been a powerful way to...
by Angie Smith | Oct 16, 2019 | Marketing Strategy
The fact that today’s digital landscape is cluttered with content vying for consumer attention has had some marketing professionals scrambling to reformulate their strategy. It’s true, though, that consumers continue to be hungry to buy, even in a market flooded with...
by Angie Smith | Sep 17, 2019 | Marketing Strategy
Advertising Short-Termism: What Does It Mean for Your Business? As a marketer or brand leader, you may or may not have heard the term “short-termism”. Short-termism is the advertising and marketing version of a “quick fix”. The term encompasses strategies that may get...
