by Angie Smith | Sep 8, 2019 | Marketing Strategy
According to an urban legend, a shopkeeper in North London Suburb used to routinely not miss his daily newspaper, particularly the weather report. Reading the weather report, he had a brilliant idea of moving a bin of black umbrellas closer to the front of the store...
by Angie Smith | Jun 23, 2019 | Marketing Strategy
Creating a marketing campaign that effectively reaches your business goals may seem straightforward right? You may look at your business and its current situation, define goals, determine target markets, analyse competitors, strategize mediums to be used, budget and...
by Angie Smith | May 20, 2019 | Marketing Strategy
A brand is much more than a logo or trademark. Effective branding elicits an emotional response, it impacts how the public perceives the business. It sets uniqueness of one business from another. How does smart and effective branding influence your bottom line?...
by Angie Smith | Apr 11, 2019 | Marketing Strategy
ORIGINS Jay Conrad Levinson brought the term guerrilla marketing to life in 1984 when he explored the marriage of marketing and guerrilla warfare style tactics. The aim of guerrilla marketing originally was to provide cost effective marketing solutions to those with...
by Angie Smith | Feb 18, 2019 | Marketing Strategy
Neuromarketing is the junction between science and marketing techniques. Based on studies of brain processes and how they are triggered, neuromarketing seeks to measure these neurobiological activities when there is exposure to brands, advertisements, and other...
by Angie Smith | Oct 29, 2018 | Marketing Strategy
Are you trying to understand your target audience for your business but don’t know where to start? Where do you begin in determining how to reach this market? Understanding your audience and their behaviours is critical to any marketing campaign. We are going to...
