by Angie Smith | Sep 24, 2018 | Marketing Strategy
Ethnic media has changed significantly in Australia over the last 40 or so years due to the increased migration of extremely diverse nationalities into this country. It has been a wonderful melting pot of cultures since the European settlement began in 1788 with the...
by Angie Smith | Feb 22, 2018 | Marketing Strategy
Putting all your eggs into one basket has never been a good idea- drop the basket and you’re left with a big messy problem. But what if the basket was media, and there were lots of eggs to choose from? Do you go for biggest basket, or the one with the best...
by Angie Smith | Aug 17, 2016 | Marketing Strategy
It’s the age-old question. When your business is growing and you feel you need to ramp up your marketing and advertising efforts via social media – how do you do this? Do you outsource this task to an agency or do you handle it in house? This is a subject all...
by Angie Smith | Apr 21, 2015 | Marketing Strategy, Uncategorized
When businesses deliver inconsistent marketing messages, this can lead to confusion and lack of trust among clients. A recent study by McKinsey & Company showed that customers had 30% more trust in banks in the top quartile of delivering a consistent experience,...
