by Angie Smith | Jun 16, 2015 | Digital advertising, Uncategorized
Over the past decade, we have seen the digital marketing landscape evolve as rapidly and drastically as it changed the business landscape. From consumer behaviour to competitors’ strategies, everything is changing at a breakneck pace. What worked for you in 2014 may...
by Angie Smith | Apr 21, 2015 | Marketing Strategy, Uncategorized
When businesses deliver inconsistent marketing messages, this can lead to confusion and lack of trust among clients. A recent study by McKinsey & Company showed that customers had 30% more trust in banks in the top quartile of delivering a consistent experience,...
