Lexus of Parramatta
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The client
The objective
The solution
The result
The client
Lexus of Parramatta has been a part of the Lexus family since 1999. The Dealership is located on Church Street, Parramatta – Sydney’s second CBD and central to the greater Sydney region, surrounded by competing car dealerships
Dedicated to creating amazing experiences to all of their guests – we have supported Lexus of Parramatta to build their position as THE leading Australian Lexus Dealership.
The objective
Auto Alleys are considered to be one of the best places to go if you intend to buy a car. However, it can be a very challenging environment to be in for car dealerships. Surrounded by so many competitors, needing to stand out and attract customers along with having brand guidelines that are area-restrictive makes it an extremely difficult circumstance to thrive in. Lexus of Parramatta was exactly in that situation. They were constantly losing customers to other Lexus dealerships as well as other competitors. They needed to grab their customers attention and stand out from the crowd.
The solution
MediaSmiths built an integrated media strategy after a well organised research and planning session with the team at Lexus of Parramatta in order to achieve their goals. The campaign was restricted to the Hills Area and MediaSmiths focused on integrating outdoor, culturally diverse print and radio along with a big push from digital and social to drive their target market to the dealership.
The result
Over the years, the dealership has seen a tremendous increase in sales and awareness. Lexus Of Parramatta is now the number 2 dealership nationally from number 4. To add the icing to the cake, Lexus Of Parramatta effectively also sold and is selling cars off the back of their social media campaigns proving this medium delivers ROI.
“MediaSmiths have been fantastic in their personal approach to understanding our needs. Michael and Angela have guided us in the areas in which we have sought advice regarding our ongoing marketing and advertising needs.”
Lexus of Parramatta
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