Rawson Homes
Real Family Home Builders
The client
The objective
The solution
The result
The client
In 1978 Rawson Homes was a small home building company in Dubbo. Over 40 years later Rawson Homes is a classic Australian success story. From its modest beginnings Rawson Homes is now firmly established and ranked as one of Australia’s preferred home builders.
The objective
The founders faced some challenges. They had a bright and innovative concept of ‘you sign the contract and pay one price’, plus a superior high quality and value product, giving them an immediate point of difference from their competitors. The challenge was to educate their potential customers of their product, values and Unique Selling Point in a differentiated and memorable way.
The solution
MediaSmiths had been in strategic partnership with Rawson Homes for over 9 years. Rawson Homes was trying to achieve some ambitious goals, expanding into other geographic areas and also wanting to become a well-recognised, valued brand who their customers could trust.
Over time MediaSmiths worked closely with Rawson Homes to develop a media and advertising strategy reflecting and delivering on these goals. Ongoing branding and sales campaigns have consistently delivered, using a combination of tried, tested and innovative tactics using an integrated mix of offline and online media. It didn’t happen overnight, however soon enough Rawson Homes gained brand recognition and become trusted advisors for their customers.
They started off in Dubbo and today have expanded across Sydney, Country NSW, ACT, Hunter and Illawarra, moving onwards and upwards from selling 280 houses a year to now ambitions of 1200 houses a year and beyond. The family business has grown but the mantra of real family homes built by a business that you can trust for real Aussie families is evident in every home that they build. Now more than ever people know that Rawson build homes that they themselves would be proud to live in.
The result
40 years later Rawson Homes is a classic Australian success story. From its modest beginnings Rawson Homes is now firmly established and ranked as one of Australia’s top builders, with an unparalleled reputation for providing exceptional quality service and great homes at affordable prices.
Now with the financial backing of Daiwa House, Japan’s largest residential builder and a world leader in residential construction methods, materials and energy management technologies, with a $49 billion dollar AA rated balance sheet, they are considered the safest pair of hands in the NSW residential construction industry.
“MediaSmiths have consistently contributed to our business growth through smart strategic thinking that understands and supports our ambitions, integrated media and advertising planning and execution. This includes all forms of media i.e. TV, radio, print, outdoor, digital and experiential. ”
Rawson Homes
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